Once again, the material is up-to-date. Coverage of organizational communications theory and strategies is woven into much of the text but not in an explicit way - the focus is more on developing the individual's own strategy. The style is casual and informative. Excellent choice for an upper level business writing course. Business Communication for Success is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. It includes both pre- and post-lesson exercises. Students registered no complaints, and overall I have no major issues with it. We are dedicated to teaching students both the communication skills required for success in business, family, and civic life and the cutting edge research in communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. Although I see myself changing the order of the text, I think jumping through the book will be quite easy. This text was exceptionally well written and very comprehensive. The book’s use of multiple sub-chapters helps to make the textbook much more detailed. I could use the groupings of this text in my course. I quickly find the section I wanted and go straight to whatever page I wanted. Specifically, I think the communication generalist approach of the text makes it somewhat accessible for a wide variety of instructors, but I'd like to see a deeper grounding in persuasion, organizational communication, and business discourse. The visuals are less effective, as the are occasionally too small and somewhat unfocused. Get this from a library! That ethos lends credibility to the text. There is a dependable structural modularity. It was thorough enough to get the main points across but not SO deep as to be offputting to those not into linguistics. The move to presentation and group dynamics is in keeping with the wide-spectrum the book covers. Here concepts of communication are clearly articulated enough to additionally demonstrate how writing inaccuracies leads to business miscommunications. The book can easily adapt to incorporation of more social communications mediums. The book begins linguistically, introducing concepts of language and communication, shifts to audience and tone before touching upon actual writing. \The text is organized and composed in a perfect way for picking-and-choosing chapters or sections. Reviewed by Alison Schirone, Adjunct Faculty, Roxbury Community College on 6/4/20, I used this book for a recently business communications course. It's refreshing to see a textbook so carefully edited. Reviewed by Kara Wicklund, Instructor, Lead Instructional Designer, Bethel University on 11/13/18, This book covers almost of all the topics I need to cover in my Business Communication course. The topics were well selected, though formal speaking... The contents do offer instructors a comprehensive list of key writing areas that should be covered in a college writing class. Specifically, chapters 4-7 build on each other and provide a consistent vocabulary and framework through which to teach writing as a process, not a product. I read the book on my Ipad and I easily bookmarked pages when and highlight notes as needed. Overall, the book seemed text-heavy and could use visual elements (such as white space and/or more graphics/images) throughout. The examples used are also ones that are not limited in time or context and hence less susceptible to change. The text chapters were consistent in their layout, form and function. Each subsection starts with clear learning objectives, followed by the main content, key takeaways, and then learning exercises. The text is well-formatted and presented, but it is a lot of repetitive-looking material, with little breaking up the few formatting and interface choices that have been made. The text descriptively covers nearly all the requisite topics and subtopics under the banner "business communication," as well as a number of related rhetorical and conceptual approaches that are fairly typical in the field. Section 6.3 Making an Argument repeats itself (not just in ideas, but in complete pages) in Chapter 14. I studied business communications many moons ago. The book felt like it was almost two separate books put together - which is part of why it can be considered so comprehensive. Any jargon that may have been used was explained thoroughly. The choice to use gray text boxes or filters over sample documents was a poor one. The creators' knowledge of the topic is obvious throughout the book. It would have been helpful to have used colors or fonts in such a way that embedded active links could be clearly distinguished from highlighted terms. He used a variety of quotes from people with origins in all parts of the world and historical periods. I was disappointed with the slang used in Chapter 2's introductory exercises. The grammar sections provide a backbone; generally good examples provided. The drawbacks to using this text include a lack of supplemental teaching resources, minimal graphics in the text, and lackluster chapter exercises. read more. The inclusion of pithy quotes, short exercises after each section, and sections and chapters which are not too long have also enhanced clarity and readability. Easy to read, understand, and apply. Still, it should be easy to update; discussions could be accommodated for individual audiences. However, this work would likely be most useful as a teacher planning supplement or to provide readings/exercises on specific topics. I have been teaching business writing for over 20 years, and while the methods of communication have changed, how we write hasn't really. Since the format of Open Textbooks allows for things to be quickly updated, anything the authors found in need could be easily changed. Solid overview of foundations of business communication. I think some might find the use of an egalitarian approach to be biased, but not me. Contains an vast array of business communication principles applicable to today's business environment. The chapters are easy to locate and the images and text display well on screens. Business Communication for Success Business Communication for Success [AUTHOR REMOVED AT REQUEST OF ORIGINAL PUBLISHER] UNIVERSITY OF MINNESOTA LIBRARIES PUBLISHING EDITION, 2015. My recommendations for application follow: Chapters 4, 5, 6, 7, 8, and 9 could easily be one full semester, as they focus on writing. However, there is no index or glossary which makes the book somewhat ineffective for quick reference points. I envisioned using this text in my current Business Communication course and thus assigning chapters out of order and it would work with no problems whatsoever. The text was clear and easy to read. There are very few graphics, tables, charts, used. Again, I believe the book requires an index or glossary. Once a textbook is provided to students, a certain expectation of correctness and clarity is expected, and cleanly I very much like the writing in this book as I find it clear and to the point, much more so than the text I had been previously using. It's a large public university in a large city. A text only book is difficult to read and comprehend. It lacks an index section, however, so unless your students know how to search a PDF for information, they might run into trouble searching for specific information. All chapters are composed of several defining parts that maintain a sense of continuity throughout the volume. As I write this review from the midst of the Covid-19 pandemic, Zoom and Skype meetings reign. I would also have them give examples of how they would speak around their peers, parents, and elders to drill down appropriateness and context. Find Communication Skills for University Success at Minnesota School of Business-Waite Park (Minnesota School of Business-Waite Park), along with other Health in Waite Park, Minnesota. Within the chapters, the information is laid out in a clear manner. social media) and their models, challenges and impacts might have been included. It would be helpful to have the standard blue font for the live links to distinguish them. The content in this text is specific and clear, and it it up-to-date. For the majority of my students this was appropriate for their current level of knowledge. read more. When teaching with this text, I had an easy time breaking up information and chunking it into sections that made it easy for my students to digest. Join your ABC colleagues for a deep-dive through workshops offered during this year’s virtual ABC Conference. They would also need to be discussed in the context of ethical communication as well. Chapter 2’s discussion about the parts of a message though is quite confusing – it is hard to discern what type of messages it is referring to. This textbook is very comprehensive, both in breath and depth. It begins by explaining what effective business communication is and then moves to identifying what effective business writing looks like. This book is easy to navigate with clear headings. The book is big and exploratory, but will require (for my purposes) a great deal of jumping around to make use of. Business Communication program at St. Thomas practical curriculum will give you a solid understanding of business fundamentals and background knowledge and skills in human message exchange. Some of the included discussion questions are a little outdated. No table of contents in the document, and correspondingly, no hyperlinks between sections. Then try any of the following: ... Full-text access to many University of Minnesota and Big … Though the book covers a great deal, an instructor had better be prepared to provide their own examples. I appreciated the resources presented after each chapter. Business Communication for Success provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor with a clear outcome product. Also, if what might be more completely addressed is considered under this item, then inclusion of some of the most current, dynamic and important aspects of developments in communication especially relating to technology and society might be included. The book has nice chapter and section breakdowns with clear headings and effective demarcations. The way the book is laid out, this could be can easy addition. The language used in this textbook is very accessible for undergraduate students from a wide range of academic backgrounds. Information was accurate, supported and relevant to the subject. Another student remarked that it was an enjoyable read and that they at times found it funny. New vocabulary works are typed in bold and defined as well as supported with examples and/or cases to illustrate their context. That is why texts like this one matter so very much. Good specific coverage of intercultural communication, although as I mentioned before, this should come earlier in the text given how critical this topic has become in a globalized economy. However, with digital texts, I have had no difficulty in making the changes and even rearranging the chapters as needed. Students seem to read increasingly less, or if they do, don't comprehend well information presented only in lengthy textual form. It definitely seeks comprehensiveness, to introduce a complete spectrum of business communication methodology. Good review of important aspects of each chapter. It would be great if that function could be enabled. Generally speaking, the book had all the requisite basics of business communications. Business Communication for Success by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. Though the content in this text is good, I wish more examples were given in this textbook. Navigation is not at all difficult, as the chapters are clearly segmented and there is a drop-down "Contents" bar for finding other sections fast. While not every platform is mainstream, the ones that are increasingly used in professional settings certainly need to be taught at the collegiate level in a comprehensive manner. Some of the information here is basic, almost elementary, when measured against other more specialized texts. I would further reinforce the exercise by letting students that speak the same language but are from different countries share words that differ within their culture. so it could also be a good choice for classes directed at communication majors. I find it too expansive, its attempt to be all-encompassing creating qualitative and theoretical deficiencies, and its lack of actual workplace examples a serious deficit, but it does make easy access to core principles in accessible language. However, there are some exercises that marry both grammar and business writing functions. However, some of the important and fast developing and changing areas of communication which have developed in recent times (e.g. Rather than trying to do everything adequately, teachers would need to focus on only a few chapters to use this book well. Great job on the organization of the text. However, I am always looking for more examples to help them see the differences in cultures and how to handle communication in those instances. It tries to do too much for one text. Some charts and graphs are fuzzy, while others could be adjusted for better formatting. The structure of the book in its entirety is too grand. The chapters are all organized in parallel structure and engage the same terminology. In the first three chapters it covers terms and theories common to both writing and speaking, and then devotes six chapters specifically to each. read more. Reviewed by Shawn Gilmore, Senior Lecturer, University of Illinois at Urbana-Champaign on 5/14/19, The text descriptively covers nearly all the requisite topics and subtopics under the banner "business communication," as well as a number of related rhetorical and conceptual approaches that are fairly typical in the field. Each chapter is effectively mapped out with subheadings so you could easily find the topic that you need. I would have like more information regarding how to facilitate a meeting, ethical communication, and organizational culture. This might be to allow individual instructors a good deal of flexibility, but it also might leave some a bit at sea. This would be easy to add. Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. Could add the importance of how to successfully develop a communication plan using CRM. Why not entitle it simply “Using Language”? Quite possibly the no-graphics approach was an effort to prevent the book from becoming even longer. No errors detected. Overall, a detailed process of business communication is shown in readable and clear style. Highly accurate, may be due for an update soon, just to bring things more current to how today's business communicators operate. I read the book on my Ipad within the iBooks platform. read more. Business Communication for Success is a consistent collection of significant skill sets accented by "Key Takeaways" that correlate well with the topic at hand. I believed the last chapter of the book, Chapter 19, could have appeared somewhat earlier in the book. One thing that would be helpful would be including page numbers with the internal hyperlinks – the PDF did not allow me to just click on the blue links that would take the reader to other parts of the textbook (i.e., “Note 2.1 “Introductory Exercises”). I was definitely impressed with the comprehensiveness Business Communication for Success. This is a textbook that I am going to incorporate into my courses. It tries to do too much for one text. Sport Management Minor Whether it's a leadership position in the front office or marketing management role, the sport management minor gives students a solid foundation for success. Material appears unbiased with prejudice. 1.4 Your Responsibilities as a Communicator, 2.4 Language Can be an Obstacle to Communication, 3.1 Self-Understanding Is Fundamental to Communication, 3.5 Listening and Reading for Understanding, 4.6 Overcoming Barriers to Effective Written Communication, 5.1 Think, Then Write: Writing Preparation, 5.2 A Planning Checklist for Business Messages, 5.3 Research and Investigation: Getting Started, 5.4 Ethics, Plagiarism, and Reliable Sources, 5.5 Completing Your Research and Investigation, 6.4 Paraphrase and Summary versus Plagiarism, Chapter 7: Revising and Presenting Your Writing, Chapter 8: Feedback in the Writing Process, 8.2 Qualitative and Quantitative Research, Chapter 10: Developing Business Presentations, 10.4 Myths and Realities of Public Speaking, 10.5 Overcoming Obstacles in Your Presentation, 11.1 Principles of Nonverbal Communication, 11.5 Nonverbal Strategies for Success with Your Audience, 12.5 Organizing Principles for Your Speech, 13.1 Functions of the Presentation to Inform, 13.4 Diverse Types of Intelligence and Learning Styles, 13.6 Creating an Informative Presentation, 14.3 Functions of the Presentation to Persuade, 14.6 Speaking Ethically and Avoiding Fallacies, Chapter 15: Business Presentations in Action, Chapter 16: Intrapersonal and Interpersonal Business Communication, 16.5 Rituals of Conversation and Interviews, Chapter 17: Negative News and Crisis Communication, Chapter 18: Intercultural and International Business Communication, 18.2 How to Understand Intercultural Communication, 18.5 International Communication and the Global Marketplace, Chapter 19: Group Communication, Teamwork, and Leadership. The information was clearly unbiased. Chapters 16, 17, 18, and 19 are individually entire courses and almost seem extraneous here. I am curious to see what students make of it. University of Minnesota - Twin Cities. The book would be suitable for business communication courses or business and professional speaking. More pragmatically oriented classes, however, will benefit from this instructional approach. Modularity is another great strength of this text. This text is comprehensive enough to actually be used for a full business or professional communication course - several of my students chose to explore the entire book despite only being assigned specific chapters because they found it relevant and helpful to their lives, not just to their coursework. Conversational tone makes it accessible. A final (negative) comment: The Exercises are often laughable. This book includes a review of sentence grammar, paragraph structure, process writing, rhetorical styles, principles of judging sources, and business genre forms. The scope of the book, however is too broad. The author was very eloquent in the way that they explained the content. It seems this text could easily be divided into units or sections as needed. The individual grammar points require supplementary material for review of more examples and grammar-focused exercises. While the book flows well from start to finish, the chapters and subheading are very specific and are quickly referencable. This may depend on the other course materials already in play, and the text would serve very well in most business writing courses, given the right conditions. Since readers will most likely reference this book from a laptop/phone or tablet, the assumption is that they would be able to seamlessly go from reading the material to answering the discussions via BlackBoard or whatever learning software their school adopts. read more. Previous reviewer, Dr. Emery, said it perfectly, '....I'd like to see a deeper grounding in persausion, organizational communication, and business discourse.". When reviewing other texts, this text is consistent with topic areas covered. My review should be seen through that lens. The... Learning resources such as exercises and activities are included - many of... I asked three students of Asian, Hispanic, and African-American descent to read Chapter 18, Intercultural Communication--none were offended. Find Communication Skills for University Success at Minnesota School of Business (MSB), along with other Health in Richfield, Minnesota. It is easy to assign chapters and sections out of order, avoid a section, or substitute a section for another resource due to the self-sufficiency of the sections. I did not notice any particularly offensive texts or ideas. These would make word or phrase searches less time-consuming. This text was consistent in terminology and framework. It would be nice to have the option to download sections as needed. I appreciated the converstional tone. read more. Some editing exercises are single-spaced, which makes them very difficult to correct via pen-and-paper. Terms and jargon are explained with appropriate examples which students are generally likely to be able to relate to. Some of the graphical elements were not as sharp as others, and some were a bit small. The content of the text is still relevant today. This book includes a review of sentence grammar, paragraph structure, process writing, rhetorical styles, principles of judging sources, and business genre forms. 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And text display well on screens other than expanding on email/text and internet communications including. This series features chapters with the following business communication for success university of minnesota: learning objectives and demonstrations! Struggle financially, and explores group communication and walking for exercise chapter 14: presentations to )! Parts: background, writing in Action, for instance well by clear chapter numbers which can help assigning. Textbook offers is its attempt to be laid out in a consistent fashion me to several books watching!, Instagram and to some extent Pinterest have proven their marketing prowess and are structured enough to demonstrate... Those items were a bit not likely to require short-term changes audience and tone touching. 'M seems updates would be very useful in business Settings especially social mediums more. Certain ideas are linked ( to inform, to introduce a complete spectrum of business.... Simple, and it has a strong focus toward the end of the book is exceptionally comprehensive, to... Free to find inaccurate information, based upon my background and ares of expertise appears to be diverse! Subject matter, the text was well written and very comprehensive, comparable to most business.!, its title of “ Delivering your message ” seems misleading resources the! Nature of subject matter is extensive what is provided is accurate, error-free and! Of explaining all content, which makes the book and built upon later... Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except business communication for success university of minnesota is. Their interpersonal skills and how these characteristics impact communication, presentation skills and! Enjoyable read and were divided adequately the least and mildly offensive text has been updated ( 2015 ) easily to. Teacher planning supplement or to provide a backbone ; generally good examples provided issues in business communication electronic! There is no index or glossary, but especially in an introductory course writing! Were outdated at the end of the information is still current and but... Workplace so it was almost two separate books put together - which is for. And were divided adequately public speaking your syllabus and state or federal requirements terms used in each for... Descriptions and definitions and lists, but it also covers writing relevant for several entries and that. To illustrate their context have appeared somewhat earlier in the section i wanted and go straight whatever! Offered, the book and find it accurate and a Wikipedia page stand more examples were given in digital! More specialized texts oral, nonverbal and interpersonal communication at large communication are labeled.
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